Microsoft Take On the iPad

Last night Microsoft announced their new tablet, the Surface. There is a good summary of the key points here: .

However it is an interesting move, as the article above says, this is a big change for Microsoft who aside from the XBox haven’t ever built hardware – you’ll never have seen a PC actually made by Microsoft for example. This however is how Apple have made their money and built their platform by tightly controlling everything.

There is still more we need to find out though, Microsoft haven’t talked prices, although we can take a fair guess that the price points will be competitive, and the release dates are a bit vague.

The other thing that may well cause confusion is that what they’ve announced is actually two machines, one is an ARM based iPad rival, the other is an Intel based PC that will be able to run normal Windows applications. Whilst you could say that Apple do the same with the MacBook Air which is a similarly portable computer, Apple clearly delineates the Air from the iPad.

Despite all the trumpeting, this is going to be a difficult sell for Microsoft, they are a long way behind, and maybe more so than in the phone market, iPad is synonymous with tablet, indeed much as people refer to vacuum cleaners as a Hoover, people refer to all brands of tablet as an iPad.

However it will certainly be a positive move if Apple has some serious competition, and whilst only time will tell whether this will be the tablet to really compete, this certainly seems to me to have a better chance as unlike Android and iOS devices there is a level of compatibility already with what is in use in corporate environments.

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