Tag Archives: Charles Arthur

RIM is a ship heading for the rocks of a breakup

A great quote here from Guardian columnist Charles Arthur about where he thinks RIM, maker of the ubiquitous Blackberry is heading:

Heres what I think: RIM is heading for the breakers yard, as surely as a ship that has reached the end of its life. Within the next 18 months or so, the company is going to be broken up for its useful parts – BlackBerry Messaging, the BlackBerry Enterprise Server, its customers. The gravity that is sucking it downwards is now inescapable; to switch metaphors, its a spaceship trying to get out of a black hole, but it hasnt got Scotty aboard.

via RIM is a ship heading for the rocks of a breakup | Technology | guardian.co.uk.

I pretty much agree with his assessment, much like Nokia, RIM failed to see the threat from the Apple iPhone, and then the Google Android phones that followed it, and whilst Blackberry handsets did seem to end up as the cool handset to own for a little bit, they are now struggling to compete in a changed market, much as Nokia is doing. The difference with Nokia however is that RIM have the double whammy of the PlayBook their failed foray into the tablet market created by the launch of the Apple iPad, where quite apart from releasing an incomplete product lacking basic functionality, they also failed to understand what end users wanted. I’m quite sure elements of the Blackberry will survive, but I doubt RIM will exist in it’s current form for very much longer.