Tag Archives: iTunes Movie Rentals

Can iTunes Rentals Bring iPlayer Downloads to the Mac?

One of the biggest criticisms of the BBC iPlayer has been that the download service is Windows only – and limited to specific versions at that – ruling out licence payers using other platforms such as the Mac. Indeed I’ve blogged previously about the pressure that the BBC is under by the BBC Trust to get such a cross-platform solution.

The basic problem has always been that there wasn’t a solution that met the requirements – the ability to have programmes downloadable, but then only able to be watched for a week after the original showing, but was cross-platform. Windows Media DRM provided the functionality, but not the cross-platform support.

That all changed this week, with the Macworld Keynote. As part of that, Apple announced iTunes Movie Rentals. Although the lengths of time are different, the fundamental principle that the BBC required, that the programmes only be able to be watched for a limited period are there. When I was watching the keynote, the thought did cross my mind as to whether we’d find the BBC amongst the big film studios come the UK launch.

It hasn’t taken long for the BBC to start making positive noises, with Ashley Highfield, the director of Future Media and Technology stating on a BBC blog:

The announcement from Macworld about the effective relaunch of the AppleTV (Jobs: “we tried with AppleTV, but its not what people wanted. So we’re back with AppleTV take two – no computer is required”) is encouraging.

This, coupled with Apple’s (long anticipated) move to a rental model, means that we can look to getting BBC iPlayer onto this platform too, as we should be able to use the rental functionality to allow our programmes to be downloaded, free, but retained for a time window, and then erased, as our rightsholders currently insist.

Whilst it won’t reach Linux users, using iTunes would reach more users than the current solution – more than that, the programmes would be transferable from a computer, to an iPod, and could even be watched back on a TV using the Apple TV – giving an option for people without a suitable computer at all.

I also can’t imagine that Steve Jobs isn’t going to jump at this – just think of the media coverage if the BBC boots out a Microsoft based solution in favour of iTunes