Corporate Branding Gone Bad

As I mentioned yesterday, I finally got my new Sony Ericsson K750i from O2 yesterday. After having tried it out during the evening, it certainly does take great pictures, however I couldn’t get it to connect to the internet at all, whether via my PDA, or directly. Whenever I did so, it produced errors saying that the settings were invalid. A search around Google showed that I was not alone.

I tried resending the GPRS settings from the Sony Ericsson site, the O2 site doesn’t include the phone in their automated service currently, however someone had recieved the settings by hand in an e-mail from O2. However reading through I discovered that at least one of the recent firmware revisions had caused problems with some phones, primarily on O2, giving the symptons described.

Since Sony Ericsson helpfully provide a suitable cable, drivers and instructions to allow you to update the firmware (usually a go back to the shop operation) I thought I’d give that a go. However that proved futile, as once I’d loaded all the software on, and run the updater it came back and said that “Your operator does not allow you to update the phone using this service”, basically O2 had customised the firmware on the phone, and as such, the only way I could update it was to send the phone back to them. Since I’d already waited several weeks for O2 to get one with fixed firmware I wasn’t best pleased. The simple question of whether anybody has bothered to test the O2 firmware springs to mind. On the evidence today, I doubt it.

Corporate branding is a disease that affects both the mobile phone industry, and the computer industry, and in my experience has always been problematic. I always remember when we got Toshiba laptops at a previous job, the first thing we’d do is remove the Toshiba branded install of Windows 3.11, as it was significantly more unstable due to the ‘extras’ they’d added – none of which we actually used. The same is true of the O2 branding on my K750i. The O2 branding adds an O2 theme to the phone, which probably will be replaced by something else almost immediately by most users, and also configures the internet to access O2’s site. However since I never use O2’s site and use the PDA to go straight to what I need, that is pretty pointless too. So effectively the branding gives me stuff I don’t really use, and removes my ability to use the standard firmware, leaving me with firmware that doesn’t work.

Anyway, further browsing came up with this thread about unbranding K750i’s using a tool from DaVinci Team. After reading through the thread and the tool documentation I figured that installing the latest firmware using the tool seemed to be the only way to get the internet connection going, and enable my phone to use the official automated update service. It was a bit of a crash course, as the tool is pretty technical, but thanks to some help further down the thread I found the settings for a basic UK phone, paid my €10 and ran the process.

It took about thirty minutes processing, and of course blanked down all my calendar and contact settings on the phone, however at the end of the process all the O2 branding had gone. The first thing I did was set up the internet settings using the online service, and copied the mobile web settings from my old phone – and both worked perfectly.

The bottom line is that the firmware that O2 put on the phone is fundamentally broken. From what I’ve heard, the O2 support guys are unhelpful, and will ultimately have you fiddling, and then offer you another type of phone. If you are on O2, and want the excellent K750i, it seems the only option is to remove the branding on the phone.

One final point, it should be mentioned that updating the firmware as I have done is not something of which the networks approve, so if you do it and break the phone, it isn’t covered by the warranty. However, as far as I am aware, this is the only way to get an O2 branded K750i working properly – O2 will just ship you a phone with the same firmware, which as I have discovered, is the source of the whole problem.

Maybe Laser Eye Surgery Would Be Cheaper

After going to pick up the new phone, we went off to Specsavers in Lower Earley to have our eyes tested.

Neither of us had had our eyes checked for ages, so we thought it was about time, especially as my company would pay for my eye test, and also gave me £20 towards the cost of new glasses. Since Specsavers were doing a two for one offer on their under £100 ranges, and operated a ‘clear price policy’ I thought that it would be a good opportunity.

Anyway, we got good news when we had our eyes tested. Beth’s eyes had changed slightly, but having tested mine, the optician said that mine had got significantly better! Then we got to picking frames, and picked out ones we liked from the ranges with the relevant special offer.

Then we got to the extras. Since both mine and Beth’s eyes are pretty bad, we’ve always had the special lightweight lenses. To cut a long story short – the total cost of all the lightweight lenses, which aren’t covered by the special offer left us with a bill the wrong side of £500!

Depressing, but since we live with our glasses day to day, the lightweight lenses are worth the money, it’s just a bit of a shock on the wallet when you get them!

New Phone

After a few weeks delay after O2 got in stock with revised firmware, my new phone, a free upgrade thanks to the size of the bills has arrived. It actually made it to the house on Thursday, but we were only able to get in to Reading to collect it from DHL today.

The new phone is a Sony Ericsson K750i, which I was attracted to mainly because of the camera and the size. My existing phone is a Nokia 3650, which I got partly because of it’s smartphone features, however since I now use a separate PDA, the size had become somewhat of an issue. About the only other thing I did with the existing phone was take occasional pictures on the 0.5MP camera. With the K750i, they have put more effort into the camera. Unlike the current batch which have 1.3MP cameras, that still suffer from some of the clarity problems, the reviews of this phones 2MP camera have been glowing, with the camera including a lot of features that would be found on regular digital cameras.

Here are two shots of the same scene, the first is taken on the Nokia, the second on the Sony Ericsson. Aside from the size reduction, neither have had any sort of processing – these are exactly as taken.

Nokia ShotSony Ericsson K750i

As you can see, whilst the quality might not match up with what the latest digital cameras can produce, the quality is still streaks ahead of the usual camera phone quality. To see further pictures I have taken with the phone, look under the K750i tag in my photo galleries.

BBC Starts Trailing the Doctor Who Christmas Special

Following on from Eastenders tonight, in the slot that was used to trail the final episode of Doctor Who last week, I was quite surprised to see a Doctor Who trailer.

This time it was a collection of clips from the entire season, culminating in the final moments of Saturday’s episode, and then a caption saying that the countdown to “Christmas Invasion” the upcoming Christmas episode had begun!

They have also updated their web site, with a link to the the trailer, highlights from the series and the regeneration scene.

However probably the most interesting item on the site is the news that Michael Grade is a fan! For those of you unaware of why this is significant, Grade is the person who axed the show back in 1986, and who has always said how much he loathed the programme. His e-mail on the subject is worth quoting:

“This is not easy to write – as you will readily understand. But here goes: congratulations to all involved in Dr Who: to whoever commissioned it, those who executed it, the writers, the cast, the publicity folk that promoted it, the schedulers and of course the late Sydney Newman who invented the whole thing.

I truly enjoyed it and watched it every week with my six and half year old son who is now a fan.

A classy, popular triumph for people of all ages and all backgrounds – real value for money for our licence fee payers.

PS never dreamed I would ever write this. I must be going soft!”

Amazing…