Some teams are just unmanageable. The divisions in Ignite that we saw last week came even more to the fore this week as Kimberly â€“ an early favourite in some quarters to win â€“ struggled to keep the all out war between bulldozer Philip and Lorraine in check. The problem was that the two of them came up with two lousy ideas. Although Philip bulldozed his idea over Lorraine, it is worth highlighting that her idea diverged from the project brief anyway in that it had multiple characters â€“ the brief called for a single character â€“ but with the two of them going for each other it just seemed to deadlock the rest of the team, rather than binning both ideas, they ended up running out of time and having to pick the least bad of the two, losing time and sanity in the process, and leaving them with no time for the vital box design.
The fundamental problem is that with this battle going on within the team, and continuing into subsequent days for someone who is about quiet, co-operative management, it is impossible to handle, and ends up being like a cancer eating away at the team. In the real world, youâ€™d probably be able to work around such a conflict, but in the world of the Apprentice youâ€™re doomed, and it really comes down to salvaging what you can from the task, and playing the boardroom right.
For the first part, salvaging the task, Kimberly seemed to play it right. After the catastrophe of the first day, she took control of the advert, and received a lot of praise for the result, she also seemed to be lining Philip up for the fall by letting him do the jingle. As an aside, Beth reckoned this sequence produced one of the best lines of the night, when the chap in the recording studio comments on how Philip soundsâ€¦
She then hands off the presentation to Mona, who makes an utter hash of it telling the client about the product rather than the campaign. However Lorraine starts to mess things up when it gets to the boardroom.
Within moments Lorraine is making her points, attacking Kimberly and distracting from Philip. At one point Sir Alan clearly points the finger at Philip, but taken by surprise by the turn around from Lorraine, Kimberly who has more than once in previous tasks protected her, ends up focusing some of the boardroom rhetoric there, instead of highlighting how Philip bulldozed any other ideas, and laying the blame squarely at his door. As a result it is Kimberly who takes the taxi ride, and Philip gets let off, despite the whole concept coming down to him. Really I think Kimberly was probably the only one worth keeping, and both Philip and Lorraine shown the exit.
Meanwhile, over on the other team, for once we had a great example of a well managed team, that pulled together. The initial idea was good, and although the advert was a classic example of a ropey Apprentice commercial, the team worked well together, and it was clear from pretty early on who was going to win. Certainly on this performance Kate has to be a favourite for overall winner, although the clips on Youâ€™re Fired showing her getting friendly with Philip does possibly count against herâ€¦
Next week though we do get a chance to mix things up again, with a new twist on the shopping list task. Rather than trying to buy a list of items for the best price, the teams are being given ten items to sell. As always with those tasks the devil is in the detail, and knowing your items is key. You can be certain that Sir Alan will have put some gotcha items in there, and Iâ€™m sure weâ€™re going to see some of the candidates mess up spectacularly as a result.