Recently I’ve been playing around with taxi apps on my phone.
For a while I’ve had Hailo on my iPhone for when I am in London, which is an app from a London startup that allows you to hail a black cab from your phone, but whilst that has expanded to other cities worldwide it doesn’t work in the UK anywhere outside the capital, so for day to day it’s not much use when I’m at home in the depths of Berkshire.
Since Hailo appeared, other competitors have turned up, the biggest and most notorious being Uber. The Moovit app that I have had on my phone for a while also for keeping track of buses and trains I’m using has had an Uber link up for a while, but again it hasn’t been that much use because Uber really only operated in the capital, however recently I noticed that rather than saying no cars available it would more frequently come up with availability for a car, particularly when I was in Reading. Whilst the company hadn’t officially expanded to Reading, they had expanded west along the M4 from London into Slough, Windsor and Maidenhead, and what I was seeing was cars who had carried passengers to Maidenhead becoming available when they had dropped their passengers in Reading and were heading back.
That caused me to take a look again and see whether any of the multitude of apps were usable for someone who didn’t live in the capital.
Hallo was definitely still only working with London black cabs, but GetTaxi, an Israeli startup with a similar concept to Hailo was now operating with the black cabs that operate in Reading. The only downside is that their service doesn’t operate outside Reading so whilst I could order a cab from Reading to home, I couldn’t request one in the reverse direction.
Uber would very occasionally offer me a ride even at home, but not often enough to rely on, so it looked like maybe there still wasn’t a viable option. However I came across another alternative thanks to a blogger I’d come across who worked as a minicab driver. There is lots of interesting stuff on his site, but the main point is that he lives in Brighton but operates mainly in London. He has worked for a variety of operators, including Uber, but is now working for large mini cab operator Addison Lee – the post where he discusses why he has gone to Addison Lee and is no longer working for Uber is well worth a read, but it also highlighted their investment in technology so I grabbed the app. I had seen Addison Lee cars operating around Reading so I knew they had expanded coverage to Berkshire – indeed since their sale to the Carlyle Group and the departure of their frequently controversial founder and CEO they are covering the whole country.
The app seems just as good as the equivalent apps for Uber, Hailo and GetTaxi, but unlike all of those it will offer me a taxi at my door, and allow me to book one at any time. Of course the on demand is not the five or ten minute wait you’d get in London – usually between thirty and sixty minutes at home – but booking an airport pick up or drop off the rates are comparable with any of the other cab firms I’ve used over the years, and they will also offer me a home to work, or work to home booking at a reasonable cost. The app also allows me to pay with Apple Pay or PayPal, and even retains the option to pay the driver cash (although one of the advantages of Hailo has always been that I never carry much cash these days, certainly not enough for a reasonable length cab journey). Certainly I’m going to give it a go next time I’m booking a cab, certainly can’t be as bad as some of the experiences we’ve had over the years.
As an experiment, having found a cab app that covered me at home, I then wondered how much their claim to cover the whole country really extended, and as yet, I haven’t found anywhere in the country it hasn’t offered me an estimate for an on demand request, or for a pre-booking, as long as one end of the journey or another is somewhere close to their main area in the south-east of England. This for example is a pickup request for the big hotel in the centre of Portree on the Isle of Skye, for which the app is quoting 295 minutes – whether they’d actually turn up if you made the on demand request is another matter as from experimentation 295 minutes seems to be some sort of maximum and is what it quotes in a number of places I’ve tried, but the app certainly suggests it will take a booking – an eye watering £1770 to come back home!
Also published on Medium.