After literally begging for another chance, on the Apprentice last night, Michael finally got his marching orders. Once again he had asked for a chance to prove himself, this time being put in charge of the team for a sales task, something that should have been right up his street.
The task was to sell rental packages for super-cars. The teams had a chance to choose their models – Michael and Alpha going for a mid-price tactic, whilst Lee, in charge of Renaissance went for the much more high risk strategy of taking on the top of the range Pagani Zonda S, which could only be sold in packages of a day or above, starting at Â£2750 for the day. The other cars could be sold in slots as short as an hour, starting at Â£65.
As was stated several times, to the right customer – city traders with bonuses basically – the packages would sell themselves, certainly this was the experience for the latter part of the task where the teams went head-to-head in the middle of Docklands, however it was also important to make sales early on, and this is where Michael lost it. Whilst Claire and Helene were selling hours on the Spyker in the city, for some inexplicable reason Michael seemed to think he’d be able to sell firstly in a side street in Knightsbridge, and then in the Portobello Road market. Having said that, looking at how things were going on the other team, it looked like he might be in with a chance anyway. Alex and Lee again tried to drop Lucinda in it by sending her off solo despite the fact that she had no sales experience. First off she was sent off on a pointless task to make raffle tickets that were never used, and then she was left on a street corner trying to sell the Aston Martin, but thinking it was the Zonda. She had about as much luck as Michael. But Alex and Lee weren’t doing much better, and by the afternoon with lots of interest but no sales were starting to wonder if the gamble had been worth it. Docklands was the key though, and with bottles of bubbly to ply the punters, they shifted and impressive Â£11,815 worth of sales, with even Lucinda managing a sale (of Â£65).
The situation in Renaissance is probably one of the more intriguing aspects of the past couple of weeks. Prior to Alex being swapped over from the other team, Lee and Lucinda had seemed to be working well together. They had operated successfully both as leader and team member. Alex seems to have upset the balance though. Lee and Alex seem to get on really well, but they also gang up on Lucinda. Last night it was claiming the idea of the raffle as their own, last week it was arguments over design. After the problems earlier on in the series Lucinda is obviously keen to gain credit for her contributions, so has been getting decidedly annoyed when she feels she is being pushed into a corner, and has definitely learned to spot when she is being set up to fail. However, having been the only candidate not to be swapped at any time, remaining on Renaissance for the whole ten weeks, her team has only lost twice (although she was in the boardroom on both occasions).
When it became clear that Alpha had lost again, Michael seemed a sure bet to go, but that’s not how things panned out in the boardroom. Sir Alan was really keen to hear from Helene, someone who has tended to keep a low profile, his thought was that she really wasn’t worth keeping, and as she initially didn’t really respond in the boardroom, whilst Michael was in his full scale begging routine once again, it looked like maybe Sir Alan was right. But faced with the challenge, Helene seemed to wake up and fight her corner – something that is a key skill for the task next week, the interviews – and Michael was finally shown the exit. Whilst I’m pleased he’s finally gone, he has produced some great moments, some of which you can see on his highlight reel – worth it just for the expression on the face of Margaret Mountford part way through…
Next week is usually a week of real surprises. Certainly in previous years candidates I’ve thought were sure fire finalists have fallen, unable to handle the tough interviews. Candidates who have performed fantastically on the tasks have crumpled as their credentials are picked to pieces. We have an interesting mix. Lucinda I’d never expected to see get this far, Lee and Alex are no surprise though. Claire has had a bumpy road, but seems to be learning from past mistakes, and is also a good salesperson. Finally we have Helene who has kept her head down, but might yet prove to be able to talk her way through to the final. I doubt we’ll get anything quite as dramatic as the walkout last year, but I’m sure the Apprentice still has a surprise or two to come.