Jade Goes, Endemol Wins?


So not unsurprisingly, Jade has been evicted from Celebrity Big Brother. This Week, the late night current affairs programme, discussed the whole issue, and at one point the comment was made that if they were in Gordon Browns office today they would be frantically calling the number to evict Jade as all over the world it is going to be compared against his statement that Britain is not racist or intolerant. Looking at the results, Jade was evicted with 82% of the vote, a sizeable majority but not a record by any means – Grace was evicted with 87.9% of the vote and Sezer with 91.6% in the most recent series of the normal programme. Certainly after their statements those in government should perhaps worry about the fact that 18% of the audience wanted to either keep Jade in the house or remove Shilpa after the events of the week.

Having said that, Channel 4 and Endemol were nervous enough about the situation to ban the public from tonight’s programme. That’s not to say that they didn’t milk it somewhat. Rather than the usual routine for a non-crowd eviction of having Davina in the studio, they did the show pretty much as normal, out on the stage, and even added sound effects – Beth remarked at one point that she expected to see tumbleweeds blowing past anytime soon. They also didn’t play crowd noise into the house as they usually would, so the celebrities knew something was up – although many of them had already realised what was going on from the questions that they had been asked in the diary room.

Looking at the highlights shown before the eviction, it all told a very nice story, as by the end of yesterday, Jade had realised how her behaviour would have been perceived, and had made her peace with Shilpa, and had then gone and broken down in the diary room and considered walking out. Interestingly it then seems that she had decided to stick it out – quite how much she was influenced into making the decision we don’t know.

We watched part of Big Brother’s Big Mouth after the eviction, where amongst other people they spoke to Max Clifford about what will happen to Jade and her career now. He said that in his opinion she could recover, but it would be difficult. However he then followed this up with a fairly direct comment directed at Endemol, saying that he believed that they had exploited Jade. When they put her and her family in, they knew exactly what they were doing, and what they thought would happen. True, I suspect they weren’t expecting the international diplomatic incident – but certainly they were expecting fireworks, and that was what they got. Plus they got a significant boost in viewers as a result of the whole controversy. The thing is, is that I think Jade now realises it too. When in the diary room, and also on the programme tonight she was either played or quoted what had happened, she can quite clearly see how others will see her. She said several times that that wasn’t her, but sadly it is much the same way she behaved when she was on the show originally – all the producers had to do back then was give her some alcohol, and she provided a variety of press grabbing stories, and indeed that was pretty much what happened this time.

It’s also interesting to look at the points during the week when Big Brother actually called particular housemates into the diary room and quoted back their words. Notice that it was pretty well done one per day, and that despite Jade being the ring leader, they took both Danielle and Jo in first, leaving the discussions with Jade until last, and of course giving a nice little conclusion to the ‘story’, with Jade apparently realising the error of her ways, just in time to be evicted. Of course what else was said in the diary room, and how much she was told about what had happened outside is open to question.

So what have we got to come over the remaining days? Danielle and Jo had already made their peace with Shilpa prior to the eviction, even if they didn’t see it at the time, both of them like Jade can see how their words will be perceived when forced to think about it after the event, and both know that they need to redress the balance, to keep their careers. (Indeed Danielle was apparently given a list of tips by her agent before she went in – tips she forgot it seems…) The real unknown quantity is Jack, Jade’s nineteen year old boyfriend. His whole reason for being in the house was Jade, and I suspect that the original idea was that both he and Jade would make it to the final show, or at least that he would leave first – remember the rumours were that having been the most successful ex-contestant, this series was going to be an opportunity for Jade to win. The interesting thing is he hasn’t really registered on people’s radar – he’s just been in the background. The brief moments where he has spoken do register though. Although he hasn’t apparently been called into the diary room and had his words quoted back to him, he has been shown stoking up some of the bad feeling towards Shilpa in much the same way as the other three – there being one notable discussion that he had with Jade over Shilpa, where he says point blank that he hates Shilpa – there is debate over another part of the same conversation, as the word was bleeped, (Ruth Gledhill has a clip of the relevant scene with a clear opinion as to what he said) – either way it is not a nice statement at all. Whatever he said, he certainly has a big issue with Shilpa which may only get worse with him blaming her for Jade going. What with the other celebrities apparently now closing ranks, I very much think he is going to be the outsider – quite how he reacts, and how long he lasts remains to be seen. Whatever, it certainly could be a potential source of problems to come – although with his lack of celebrity if he does kick off I suspect he may end up being removed by the back door so as not to mess up the nice storyline that Endemol have managed to produce from this week.

2 thoughts on “Jade Goes, Endemol Wins?”

  1. It has been a very sorry week all-round but the storm hasn’t died down. Ofcom stil have to say there piece and the Government may seize on this as an opportunity to do some PR a demostration that they are in touch with the common man, oh and throw light off anyone else in No. 10 that gets arrested as the sleeze ridden Labour party try to out do the Tory’s of the ’90’s.

    So I think more heads will roll, Jades is only the first.

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