I just thought I’d post a few words about the Apple Store Personal Shopper service, which Apple have been plugging in their UK stores – and probably across the rest of the world too. The basic idea is simple, it’s a free service where you book an appointment slot, and for that period you get a dedicated member of staff to take you through all the products you are interested in.
On Saturday, we went with Mum off to her local Apple Store, which is in the Brent Cross shopping centre just off the end of the M1, to look about upgrading her Mac. We had a basic shopping list of what she needed in terms of software, but there were a couple of key questions – specifically over the size of iMac she wanted – 20â€œ or 24â€?, and she also wanted to replace her current separate printer and scanner with an all-in-one, so wanted to look at those. As with pretty well every other Apple Store it is absolutely heaving on a Saturday afternoon, but having booked an appointment with the personal shopper they had a couple of demonstration iMac’s available, and an assistant available to answer questions.
It certainly was beneficial, as Mum was able to try both the 20â€œ and the 24â€? models and decided fairly swiftly that the 24â€œ was a bit too big, from there we were also able to look at the selection of all-in-one’s they had, and opt for a Canon unit on which the store was offering a Â£60 cashback offer, and also pick up copies of iWork and Filemaker Bento too to cover a couple of other requirements she had for the machine.
The Personal Shopper service does seem to be very much set up for people who are new to Apple, so certainly the assistant we had was improvising slightly rather than working through what would be her usual routine as we already knew about a lot of the stuff she was going to show. Having said that there was a big advantage in that when we were talking software and printers she was pretty much immediately able to look up stock and in one case go and get a package from the store room, and then to round it all off they helped us take all the packages to the car as well.